Orange- Sponsoring of Abidjan.net

Client : Orange
Year : 201 3

Challenge

Africa Cup of Nations is one of the most watched sport events in Africa. Having visibility during this event is necessary to increase awareness and enlarge the African target segment.

Solution

A sponsorship of Abidjan.net that will ensure a great visibility and a high impact during periods of high attention.


Benefits

  • Ensuring a strong visual impact
  • Capturing visitors’ attention
  • Strong advertising potential
  • Differentiation from competitors

Services delivered

  • Sponsorship of “Sport” page
  • Mega banner on “Sport” page
  • Pavé banner on “Sport” page
  • Sponsorship of the score ticker
 

Results

  • A Good CTR on all banners
  • Clearly visible messages on the “Sport” page