IMF- Interaction campaign

Client: IMF - International Monetary Fund
Year of Last Online : 2014

Challenge

Announcing “Africa Rising” conference, which is held in Mozambique on May 29-30. Using the Internet as a platform for interaction with the audience.

Solution

The proposed internet campaign includes displaying banners on the most visited websites in Africa and a campaign on Facebook. It also includes managing presence on Facebook and publishing articles, photos and videos on most visited spaces of Weblogy local portals.


Benefits

  • Developing awareness about Africa Rising
  • Enjoying maximum visibility on the most visited sites in Africa
  • Getting closer to African internet users
  • Having a strong presence on Facebook

Services Offered

  • Display Campaign
  • Facebook Campaign
  • Facebook page : Creation and Animation
  • Banners creation (French)
  • Interactive Post an Poll creation
  • Folder on Weblogy portals
  • Insertion on Agenda
  • Photos and articles on local portals
 

Results

  • Clearly visible messages on the portals
  • Over 5,000 Fans on Facebook in 25 days
  • Interactivity on Facebook and the website
  • A good CTR on the Display Campaign